Manu Díaz — Brand designer
Selected work Brand identities, campaigns & visual stories
Brand thinking.
Distinctive design.
Lasting impressions.
Manu Díaz — DZMT studio / Zaragoza
I’m Manu, a brand designer based in Zaragoza. I connect visual identity, marketing thinking and creative AI to shape how brands look, communicate and are perceived. My background in graphic design, animation and 3D brings a visual storytelling perspective to every project.
Branding
Brand positioning
Visual identity
Art direction
Brand guidelines
Marketing
Audience research
Campaign concepts
Brand storytelling
Social media content
Creative AI
Visual research
Image exploration
Motion & 3D
Digital experiences
I Strategy
A distinctive brand starts with a clear position. I look at its audience, context and ambition to define what it stands for, what makes it relevant and how that should come through visually.
That thinking guides the creative work: a recognisable identity, a focused message and applications that support the same idea across different channels.
II Art direction
Typography, imagery and composition shape the way a brand is perceived. I use them to create a visual language with character, from the first campaign image to the smallest application.
My illustration and editorial work sharpen that attention to detail. I develop concepts through visual research and experimentation, then refine the relationships between image, message and format.
III Creative AI
I use generative AI for visual research, concept development and image exploration. It helps me test directions quickly, then refine the strongest ideas through design, composition and art direction.
My animation and 3D background helps me think beyond a single image. I explore how a visual idea can move, respond and become part of a broader brand experience.
IV Brand experience
I’m especially interested in fashion, lifestyle and luxury, where perception is shaped by every detail: the identity, the imagery, the packaging and the experience.
I look for consistency across those encounters. The aim is to carry the same point of view from a campaign to a screen or a physical space, with a clear and recognisable character.
( Education & continuous learning )
Education &
development.
HAC_R Creativo
University Degree in Graphic Design
CPA Salduie
Higher Technician in 3D Animation, Games and Interactive Environments
Further learning & skills
- HubSpot · Social Media Marketing
- LVMH My Certificate
- Character Design for Concept Art
- Illustration for Comics: Anatomy of a Superhero
- Digital Tattoo Design and Illustration with Procreate
Creative toolkit
Adobe Creative Suite · Procreate · Figma · Blender
Generative AI · 3D animation · Interface design
Brand positioning · Audience research · Campaign concepts · Social media marketing
Communication · Creative problem-solving · Organisation · Collaboration
( Opportunities & collaborations )
Let’s build
what comes next.
Open to creative roles and collaborations across branding, marketing and AI, with a particular interest in fashion, lifestyle and luxury.